Service

Mobile app user acquisition that scales on ROAS

Most app user acquisition stalls because it optimizes for cheap installs instead of paying users. I run paid UA as a profit engine, modeling the economics first, then scaling the channels and creative that hold CAC as budget grows.

What you get

Outcomes

Profitable scale, not just volume, measured on ROAS, LTV and payback

A creative-testing engine that keeps CPA flat while spend climbs

Attribution you can defend across SKAN, MMP and incrementality

The work

What I deliver

Channel strategy & media plan

Apple Search Ads, Google UAC, Meta, TikTok, Pinterest, Snapchat and Pop, matched to your funnel and budget.

Creative lifecycle

Concepting, briefing and a structured testing cadence with motion design, the lever that actually moves CAC.

Bidding & scaling logic

Budget-allocation rules, scaling thresholds and guardrails so growth doesn’t blow up unit economics.

Measurement stack

AppsFlyer / Adjust, SKAN mapping and LTV dashboards in Tableau / Looker so decisions are grounded.

FAQ

Common questions

Which app verticals do you work with?

Subscription apps above all, Health & Fitness, Entertainment, Utilities, AI and Gaming, plus hybrid IAP + subscription models. I’ve scaled two apps to #1 in the US App Store.

What budget makes sense to start?

I’ve run $500K+/month, but the work starts wherever the economics are sound. The first job is to make a smaller budget profitable, then scale it.

Do you run the accounts or advise?

Both. Consulting and audits if you have a team, or hands-on media buying as a fractional or full-time Head of UA.

Let’s talk

Let’s scale your app, profitably.

Tell me about your app and where growth is stuck. Pick the way that fits, a quick consult, a scoped project, or a full-time hire.

01 / Consulting