Selected work

Outcomes, not impressions

A few of the products I’ve scaled, measured the only way that matters: rank, revenue, ROAS and CPA.

InPulse, #1 in the US App Store

Scaled a Health & Fitness subscription app to #1 in the US App Store, running $500K+/month across Meta and TikTok on a strict profit-first mandate.

Launched an Entertainment app to #1 in the US App Store with +30% YoY revenue, leading UA, ASO and motion design as a single pod.

Drove a casual idle-tycoon title to 150K installs at 110% D7 ROAS through TikTok creative iteration and bid optimization.

Cut a FinTech utility’s CPA by 30% by restructuring Google UAC and sharpening search-intent targeting.

Let’s talk

Tell me about your app and where growth is stuck. Pick the way that fits, a quick consult, a scoped project, or a full-time hire.