I scale subscription apps, and own the number
I started in performance marketing buying traffic across verticals most people avoid, iGaming, crypto, web2web arbitrage, where you learn fast because every mistake is your own money. That school made me allergic to vanity metrics.
Today I focus that discipline on mobile subscription apps: modeling the economics, building the creative engine, wiring up measurement you can defend, and scaling only what survives the math. I work as a consultant, a fractional lead, or a full-time Head of UA.
Based in Warsaw, Poland. Open to remote.

Experience
Independent growth practice for subscription apps.
Launched Themify to #1 in the US App Store, +30% YoY revenue.
Rebuilt acquisition economics across a utilities portfolio.
Scaled InPulse to #1 in the US App Store, $500K+/month.
Belarusian State University of Informatics & Radioelectronics.
Where I buy
Tools I operate
Attribution & MMP
Analytics & BI
Market Intelligence
Funnels & Monetization
Web Tracking
Team & PM
Let’s scale your app, profitably.
Tell me about your app and where growth is stuck. Pick the way that fits, a quick consult, a scoped project, or a full-time hire.