Utilities
FinTech Utility, −30% CPA via Google UAC restructure
Cut a FinTech utility’s CPA by 30% by restructuring Google UAC and sharpening search-intent targeting.
−30%
CPA
CPA
−30%
Channel
Google UAC
Lever
Search intent
Challenge
A FinTech utility was overpaying for users on Google UAC with blurry search intent.
Approach
- Restructured Google UAC campaigns around clearer intent.
- Sharpened search-intent targeting and negative coverage.
- Tied bidding back to downstream value, not just installs.
Result
- −30% CPA.
- Cleaner intent and steadier volume.
- A structure the team could scale.
Let’s talk
Let’s scale your app, profitably.
Tell me about your app and where growth is stuck. Pick the way that fits, a quick consult, a scoped project, or a full-time hire.